Resume
Unfortunately, I wasn't able to show all the originial design details and artifacts for this project as it is protected under NDA. If you want to learn more about this project or my experience at InvestIT, please reach out to me.
My Role
As a solo designer diving into the complex world of financial technology, I saw a critical gap in how traders make decisions. Traditional trading platforms show you what has happened, but what if you could glimpse what might happen?
Defining the problem
Traders face three fundamental challenges
❓How might we empower busy professionals in India to grow their wealth without requiring them to become trading experts?
Defining the solutions
Advance introduces a revolutionary approach
❓How might we create an intuitive interface that seamlessly blends AI-generated insights with human expertise, allowing for both automated and manual trading?
Learnings
Building Advance was more than a design project – it was a mission to democratize trading intelligence. As a solo designer, I learned that great design isn't about creating beautiful interfaces, but about solving real human problems.